Cookie Policy

DPDPA & GDPR Aligned

Effective Date: Monday, January 1st, 2024 · Last Updated: Wednesday, January 1st, 2025

1. Overview & Scope

This Cookie Policy explains how Lighten Lift ("we", "us", or "our") uses cookies, web beacons, pixel tags, local storage, and similar tracking technologies when you visit or interact with our website at www.lightenlift.com, our online elevator configuration calculators, service quote request forms, Annual Maintenance Contract (AMC) support portals, and affiliated digital platforms (collectively, the "Services").

We believe in complete operational transparency. This policy provides you with granular information about what cookies are, the specific categories of cookies we employ, why we use them, and how you can exercise full control over your preferences at any time.

This policy complements our Privacy Policy and our Terms and Conditions. Where any information collected through cookies qualifies as personal data under applicable data protection laws, our Privacy Policy applies to the collection, processing, and safeguarding of such data.

2. What Are Cookies & Similar Technologies?

A cookie is a small text file comprising letters and numbers that a website stores on your computer, smartphone, tablet, or browser when you visit a webpage. Cookies allow websites to recognize your device across page visits, preserve your preferences, ensure cybersecurity, and deliver a smooth browsing experience.

First-Party vs. Third-Party

First-party cookies are placed directly by Lighten Lift to handle navigation, form draft preservation, and security. Third-party cookies are set by trusted external vendors (such as Google, Meta, or Cloudflare) to deliver embedded maps, analytics, and multimedia.

Session vs. Persistent

Session cookies are temporary and expire automatically as soon as you close your browser tab. Persistent cookies remain stored on your hard drive or browser until their predefined expiry date or until you manually clear them.

In addition to standard HTTP cookies, we may use related browser technologies:

HTML5 Local Storage & Session Storage: Key-value data stored directly in your browser to remember UI theme states (Dark/Light mode) and maintain unsubmitted elevator consultation inquiries so your inputs are not lost on accidental refresh.
Pixels & Web Beacons: Tiny 1x1 transparent image files embedded in marketing pages to measure engagement with elevator case studies or verify whether promotional communications were opened.
Server Log Files: Automated logs recording IP addresses, browser types, Internet Service Providers (ISP), referring/exit pages, and system timestamps for DDoS defense and server load management.

3. Why Lighten Lift Uses Cookies

Elevator systems demand rigorous engineering, dependable safety, and responsive maintenance. Similarly, our web platform uses cookies to deliver a secure, fast, and dependable digital experience for builders, architects, facility managers, and residential property owners. Specifically, we use cookies to:

Security & System Integrity

Protect quotation requests from automated bot spam, safeguard CSRF tokens, authenticate authorized service portal users, and balance server workloads during peak hours.

User Preference & Form Continuity

Remember your preferred theme (Dark or Light mode), preserve selected lift categories (Passenger, Hospital, Goods, Capsule, Dumbwaiter), and save progress on multi-step quotation forms.

Performance & Diagnostic Analytics

Analyze anonymous traffic metrics such as page load latencies, mobile viewport responsiveness, Core Web Vitals, and identifying broken links to continually optimize site speed.

Relevant Commercial Information

Deliver relevant commercial updates, seasonal AMC maintenance offers, and elevator modernization guidance to property developers and building associations who have expressed interest in vertical mobility solutions.

4. Interactive Cookie Preferences Center

You are in full control of the cookies stored on your device. Use the interactive preference controller below to modify your tracking consents at any time. Your preferences will be saved immediately and applied to subsequent page views.

Interactive Cookie Preferences Center

Manage granular tracking consents. Strictly necessary cookies remain active to provide core elevator site operations.

1. Strictly Necessary Cookies Required

Essential for core functions including security validation, CSRF protection, quotation form processing, and theme persistence. These cookies cannot be disabled.

2. Analytics & Performance CookiesOptional

Help us measure anonymous traffic volume, detect page load bottlenecks, and understand how clients navigate our elevator models and AMC service guides.

3. Functionality & Personalization CookiesOptional

Remember your choices such as form drafts, preferred service location, and elevator specifications to provide an effortless browsing experience.

4. Marketing & Targeted Advertising CookiesOptional

Used by verified advertising partners (e.g. Google Ads, Meta) to show relevant elevator engineering case studies and commercial lift offers tailored to your interest.

Preferences are remembered for 12 months unless cleared via browser cache.

5. Comprehensive Cookie Inventory & Categorization

Below is a detailed inventory of the primary cookies and storage mechanisms utilized across the Lighten Lift digital ecosystem:

Category A

Strictly Necessary / Essential Cookies

These cookies are vital for the proper operation of our website and cannot be deactivated in our systems. They are usually set only in response to actions made by you, such as requesting a site quotation, filling an emergency breakdown form, or setting your privacy preferences.

Cookie Name	Provider	Duration	Type	Purpose
ll_session	lightenlift.com	Session	First-Party HTTP	Maintains user session integrity and protects contact and inquiry submissions.
lightenlift_cookie_consent	lightenlift.com	12 Months	First-Party Storage	Stores your granular cookie preferences and consent choices.
theme	lightenlift.com	Persistent (1 Year)	First-Party Cookie	Remembers your UI theme preference (Dark Mode, Light Mode, or System Default).
__cf_bm / cf_clearance	Cloudflare	30 Mins – 1 Year	Third-Party Security	Mitigates malicious bot traffic, prevents brute-force attacks, and optimizes edge CDN caching.

Category B

Performance & Analytics Cookies

These cookies allow us to count site visits and traffic sources so we can measure and improve the performance of our website. They help us know which elevator pages are the most and least popular and see how visitors move around the site.

Cookie Name	Provider	Duration	Type	Purpose
_ga	Google Analytics	2 Years	Third-Party HTTP	Distinguishes unique users and calculates aggregate traffic statistics without identifying you personally.
_ga_*	Google Analytics 4	2 Years	Third-Party HTTP	Used by GA4 to persist session state, engagement events, and page transition patterns.
_gid	Google Analytics	24 Hours	Third-Party HTTP	Stores and updates a unique value for each page visited to generate daily interaction rates.
_va_speed_insights	Vercel Analytics	Session	First-Party Beacon	Collects real-user performance metrics (LCP, FID, CLS) to optimize elevator model rendering.

Category C

Functionality & Personalization Cookies

These cookies enable the website to provide enhanced functionality and personalization. If you do not allow these cookies, some or all of these customized services may not function properly.

Cookie / Key	Provider	Duration	Type	Purpose
ll_inquiry_draft	lightenlift.com	7 Days	LocalStorage	Temporarily stores draft inquiry details so you do not have to re-type elevator parameters if disconnected.
ll_viewed_models	lightenlift.com	30 Days	LocalStorage	Remembers elevator specifications (e.g. Traction MRL vs Hydraulic) previously viewed for quick comparison.

Category D

Targeting & Marketing Cookies

These cookies may be set through our site by verified advertising partners (such as Google Ads, Meta, and LinkedIn). They are used to build a profile of your commercial elevator interests and display relevant case studies on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and device.

Cookie Name	Provider	Duration	Type	Purpose
_fbp	Meta / Facebook	3 Months	Third-Party Tracking	Measures conversions from Meta advertisements for residential and commercial lift installations.
_gcl_au	Google Ads	90 Days	Third-Party Tracking	Conversion linker cookie used to evaluate the efficiency of search and display campaigns.
li_sugr / bcookie	LinkedIn	3–12 Months	Third-Party Tracking	Tracks professional engagement from developers, architects, and civil engineering firms.

6. Third-Party Services & Embedded Content

To deliver a comprehensive customer experience, Lighten Lift integrates select third-party services on our website. When you interact with pages featuring these services, the respective providers may place their own cookies on your browser:

Google Maps: We embed interactive Google Maps to help you locate our headquarters in Rothbari, Malda, and view our regional service radius across West Bengal. Google Maps may set cookies (such as NID, SID) to store your location preferences and map zoom level.
YouTube Video Embeds: We may embed instructional and demonstration videos showcasing elevator safety testing, cabin fabrication, and modernization projects. YouTube uses cookies to track view counts, preserve player settings, and recommend related engineering media.
WhatsApp Web API: Our site includes direct WhatsApp click-to-chat links to connect you directly with our emergency breakdown team and sales engineers. WhatsApp may record referrers when initiating conversations.

We encourage you to review the independent privacy and cookie policies of these third parties: Google Privacy & Cookies , Meta Cookie Policy , and LinkedIn Cookie Policy .

7. How to Control & Delete Cookies via Browser Settings

Most modern web browsers are set to accept cookies by default. However, you have the absolute right to refuse, block, or delete cookies at the browser level. If you choose to reject cookies, you may still navigate our website, but certain interactive features—such as automatic form drafts, theme preservation, and interactive elevator maps—may not operate as intended.

Follow the official instructions below to manage cookie settings in your specific browser:

Google Chrome

Click the three dots (⋮) > Settings > Privacy and security > Third-party cookies. Here you can block third-party cookies or add site exceptions for lightenlift.com.

Mozilla Firefox

Click the menu button (☰) > Settings > Privacy & Security. Under Enhanced Tracking Protection, select Standard, Strict, or Custom settings.

Apple Safari (macOS & iOS)

Go to Safari > Preferences/Settings > Privacy. Check "Prevent cross-site tracking" and adjust "Block all cookies".

Microsoft Edge

Click the three dots (…) > Settings > Cookies and site permissions > Manage and delete cookies and site data.

For mobile browsers (such as Chrome on Android or Safari on iPhone), access your browser's in-app settings or iOS Settings app under Safari to clear history and cookie caches.

8. Industry-Wide Consumer Opt-Out Platforms

In addition to our on-page Preference Center and individual browser controls, you can opt out of interest-based behavioral advertising across multiple advertising networks using industry self-regulatory programs:

Digital Advertising Alliance (DAA) (US & Global): optout.aboutads.info
European Interactive Digital Advertising Alliance (EDAA) (EU/UK): youronlinechoices.eu
Network Advertising Initiative (NAI): optout.networkadvertising.org
Google Analytics Opt-Out Browser Add-on: You can download Google's official browser extension to prevent data from being collected by Google Analytics across all websites: tools.google.com/dlpage/gaoptout

Please note that opting out of interest-based advertising does not mean you will no longer receive online advertisements. You will continue to see general, non-personalized advertisements.

9. Global Privacy Control (GPC) & Do-Not-Track (DNT)

Some modern browsers broadcast a "Do Not Track" (DNT) signal to websites. Because there is currently no universal industry consensus on how to interpret DNT signals, our systems do not alter their data collection practices upon encountering an unstandardized DNT header alone.

However, Lighten Lift actively recognizes and respects the Global Privacy Control (GPC) standard. If our systems detect a valid GPC signal emitted by your browser, we automatically disable all optional marketing and cross-context advertising cookies for that browsing session, treating it as an explicit opt-out instruction.

10. Legal Compliance & Statutory Data Rights

Lighten Lift operates in full alignment with domestic and international data protection frameworks, including:

India: Digital Personal Data Protection Act (DPDP Act 2023) & IT Act 2000

We process personal identifiers collected via cookies strictly on the basis of informed consent or legitimate uses. You have statutory rights to access summary data, rectify inaccuracies, withdraw consent, and nominate an authorized representative.

European Economic Area & UK: GDPR & ePrivacy Directive

For visitors within the EEA and UK, non-essential cookies (analytics, functional, and marketing) are deactivated by default until you provide explicit, affirmative opt-in consent through our cookie banner or Preference Center.

United States: California Consumer Privacy Act (CCPA / CPRA)

We do not sell your personal data for monetary consideration. You maintain the right to opt out of the "sharing" of personal information for cross-context behavioral advertising through our Preference Center.

11. Policy Updates & Data Retention

We may update this Cookie Policy periodically to reflect technological advances, changes in the elevators and digital features we offer, or revisions in legal and statutory mandates.

Whenever modifications occur, we will update the "Last Updated" timestamp at the top of this page. For material changes that substantially alter how we use cookies, we will provide prominent notice on our homepage or via an updated consent banner before the changes take effect.

Data collected through analytics and functional cookies is retained only for the duration necessary to satisfy the purposes outlined in this policy, after which it is anonymized or purged in accordance with our data retention schedule.

12. Contact Information & Grievance Redressal

If you have any questions, feedback, or grievance regarding this Cookie Policy or how Lighten Lift uses tracking technologies, please contact our designated Grievance Officer:

Lighten Lift

Attention: Data Protection & Grievance Redressal Desk

Office:Joy Plaza Shopping Complex, Rothbari, Malda, West Bengal - 732101, India

Email Inquiries:support@lightenlift.com

Response within 48–72 business hours

Sales & Consultation:+91-9339202044

24/7 Breakdown & AMC Helpline:+91-7811998080